Experience

Digital marketer with 14 years of experience across education, nonprofit, and space sectors. Passionate about creating curiosity-driven content and using analytics to optimize performance. Skilled at turning complex ideas into engaging, results-focused campaigns. Committed to continuous learning and innovation in a constantly evolving digital landscape.

NASA – Strategic Communication and Public Engagement, Astrophysics Division (11/2023 – 07/2025)

Strategic communication and engagement lead for the Astrophysics Division, working to engage diverse audiences through high-impact, public-facing initiatives and digital storytelling.

  • Leadership in Cross-functional Collaboration: Lead and coordinate multi-mission teams to create, develop, and execute innovative public initiatives for academic conferences (AAS, AGU), industry events (Space Symposium), and major public interest events (SXSW, AwesomeCon, DragonCon). Managed the creation and execution of over 30 high-visibility public events, directly contributing to the division’s goals.
  • Content Creation & Campaign Management: Oversee content creation, social media strategies, and digital marketing to support the division’s mission and public engagement. Produced print and digital collateral, and managed web moderation for division content.
  • Strategic Web & Digital Communication: Spearhead the web taxonomy overhaul as the Science Mission Directorate (SMD) website taxonomy lead, using Adobe Enterprise Management DAM to improve user experience and organization.
  • Stakeholder Engagement: Partner with local venues for high-profile events, including the “Beers & Brains” lecture series featuring NASA experts. Coordinate and produce effective PowerPoint decks for NASA leadership and stakeholders.
  • Creative Design & Graphics: Provide graphic design support using Adobe Creative Suite and Canva for mission communications, division events, and web content.
  • Mentorship & Team Development: Mentor interns and junior contractors on strategic communication best practices, engagement and analytical projects, and outreach strategies.
  • Internal Communication Leadership: Organize and train cross-functional teams on SharePoint and Teams usage for improved internal collaboration and communication.

Core Competencies in Strategic Communication

  • Public Relations & Media Strategy: Media relations, event coordination, crisis communication, brand reputation management.
  • Digital & Social Media Strategy: Social media campaign management (Twitter, Instagram, LinkedIn, TikTok), content creation, SEO/SEM, analytics (Google Analytics, Meta Insights).
  • Creative Leadership: Graphic design, video production, and content development (Adobe Creative Suite, Canva).
  • Stakeholder Engagement: Building and maintaining relationships with internal and external stakeholders, strategic messaging.
  • Project & Team Management: Leading multi-disciplinary teams, project management tools (Trello, Asana, JIRA).
  • Website & Content Strategy: Web content management, UX/UI coordination, content creation and SEO optimization.

Historic Hotels of America/ Historic Hotels Worldwide: Director, Digital Marketing & Partnerships (7/2022-11/2023)

Led comprehensive digital marketing strategies, including social media, email, and web content, to promote membership engagement and the visibility of historical hotels.

  • Digital Marketing Leadership: Spearheaded digital marketing campaigns that increased email engagement by 100% and social media CTR by 120% year-over-year. Led team of three in-house and various external contractors.
  • Strategic Partnership Development: Cultivated and nurtured partnerships with nonprofits like Mount Vernon and Colonial Williamsburg to drive visibility and cross-promotional campaigns for member hotels.
  • Content Creation & Analytics: Managed content creation, wrote long-form and short-form copy, and analyzed campaign performance across platforms (Meta, Twitter, Instagram, TikTok).
  • Brand Advocacy & Reputation: Ensured consistent brand messaging and reputation management, leveraging social media and news channels to amplify the organization’s narrative.

The Great Courses Plus (formerly Wondrium): Senior Digital Marketing Manager (11/2020-7/2022) (tenure- 2015-2022)

Drove brand awareness, social media innovation, and customer engagement, leading a team focused on promoting lifelong learning.

  • Social Media Innovation: Developed and implemented new social media strategies to enhance user engagement, including live expert interviews and topical Facebook groups. Grew Facebook fans by 214% in tenure with compelling posts encouraging curiosity and utilizing new tools (Facebook Live).
  • Content Strategy & Development: Managed editorial content creation for multiple social platforms and oversaw a significant increase in brand engagement through targeted social content.
  • Customer Engagement: Led customer engagement strategies across social media, significantly growing brand visibility and fan base across platforms.
  • Team Leadership: Managed internal team of two and multiple external contractors.

W2O/Twist Marketing: Marketing Internship (11/14-1/15)

The W2O/Twist Marketing Internship focuses on all aspects of digital marketing in a privately owned agency. Three month internship working on analytics, SEO and strategy.

Sons of the Revolution in the State of New York: Office & Membership Coordinator (10/2013-9/2014)

Creating initiatives to rebrand the lineage society to attract new membership and further the mission of historical education. Current projects include social outreach, new website creation and database revitalization. Also specialize in event planning; raised $21,000 at Society’s annual fundraiser in February and made Flag Day Parade, a 15-year-loss event, turn a profit.

Deutsch Family Wine & Spirits: Supply Chain Specialist (9/2013-present)

Working for an international wine distributer as an office administrator. Responsibilities include creating purchase orders for over seas and domestic clients, communicating with other distributers, handling logistics and working with billings and invoices. Computer heavy work using Navision, all of Microsoft Work Suite as well as Outlook for collaboration of meetings and communication.

Live English: Remote TEFL Instructor(5/2013-11/2013)

Worked from home teaching English language to Japanese business people of all linguistic levels 20-30 hours a week. Achieved highest level of achievement in TEFL course while teaching for Live English. Helped aspiring entrepreneurs take business overseas and communicate with English-speaking countries.

Brigade of the American Revolution: Marketing Manager/ Public Information Officer (11/2012-present)

Focus on maintaining the 50-year-old organization by making the image more accessible to the new generation. Digital campaign includes maintenance of social media, creation of updated website and creation of the first all-digital soldiers manual. Rebranding for better accessibility.

5th New York Regiment: Marketing Manager(9/2012-present)

Designed full campaign for a dying Revolutionary war-reenacting unit. By focusing on recruiting a newer generation, the campaign took a heavy digital presence, monitored by Hootsuite. Serving as volunteer digital administrator as well as PR consultant. Campaign has and continues to flourish and has produced many recruits. Personally responsible for 10% increase in physical/digital presence over a year.

87AM: Digital Advertising Intern (10/2010-2/2011)

Served as intern for brand management and analytics for various traveling theater and Broadway shows. Responsibilities included monitoring media campaigns through analytics as well as maintaining a positive digital presence.

Music & Arts: Sales Associate/ Assistant Manager(05/2011-05/2013)

Encourage music education to all students by renting and selling instruments and accessories. Teach students how to play and care for their instruments. Was promoted to manager of Wayne, NJ store.

National College Football Hall of Fame: Advertising and Volunteer Coordinating Intern (02/2008-05/2008) 

Interned during sophomore year of college to help promote notoriety and created exhibits. Worked with historians and curators to stimulate growth of the museum through outreach, events and physical advertising. Wrote historical excerpts, press releases and correspondences for museum staff and public.